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Head of Performance Marketing & Growth

Date:  Apr 25, 2019
Job ID:  787
Company:  Alpiq Digital AG

Zürich_Brand, CH

Contract Type:  Permanent
Job Type:  Full-time position
Job Level:  Experienced professionals
LinkedIn:  #LI-SFCH

Oyster Lab is the cleantech company builder of Alpiq, one of the leading energy companies in Europe. We are an international team of engineers, designers, data scientists, researchers and energy experts based in the heart of Zurich, Switzerland. Together, we solve consumer problems and hope to make the world a greener place.


We are now looking for a Head of Performance Marketing & Growth who shares our entrepreneurial spirit, and loves to build high-impact digital products and services for customers that are yet to be discovered. As the growth engine behind our companies, you will develop and executive testable, trackable, and scalable customer activation strategies to increase brand exposure and to foster a strong customer base, and ultimately contribute to turning Oyster Lab into one of the fastest and most innovative company builders in the energy and e-commerce sector.


Your mission

  • Acquire new customers and exploit growth opportunities for new and existing products.
  • Discover unique and novel ways of driving growth for our products in all markets.
  • Keep existing customers engaged, so that they become loyal brand advocates.
  • Generate and test ideas quickly, and measure the results qualitatively and quantitatively.
  • Coordinate content creation with external agencies and freelancers.
  • Develop, execute and optimize search engine marketing and social media campaigns.
  • Drive and boost all customer acquisition, retention and activation activities.

Your profile

  • Your true north is growth combined with entrepreneurial drive.
  • You are a disrupter with a natural passion for results, testing and data-driven marketing.
  • You know how to get, read, interpret and act upon quantitative and qualitative data.
  • You possess a proven track record of strong project management skills.
  • Relevant professional experience in digital performance marketing.
  • Solid expertise with digital marketing, analytics, tracking, SEM/SMM accounts and campaign management.
  • Hands-on as well as strategic expertise with testing, Pirate Metrics (AARRR) and a range of SEM/SMM channels in a startup environment.
  • German and English language fluency. Other languages are a plus.


We offer
Oyster Lab uses qualitative research methods to solve real needs of customers, and build products that combine great design and outstanding user experience. We develop digital platforms enabled by complex data and deep technologies such as internet of things, artificial intelligence or distributed networks. With our deep understanding of the energy sector and digital economies, we build business models that are lean, connected and scalable.

Join our international team of people who are strategic, transparent, supportive and encouraging. We maintain a start-up spirit with low hierarchies, yet enjoy the amenities of a grown-up enterprise. You will learn more than you ever thought possible about a variety of topics related to the nuts and bolts of agile practices, human-centered design and product innovation.

We offer competitive salary, flexible working hours, discounts from external partners, relocation assistance for internationals, amazing team events and game nights (e.g. table soccer, Mario Kart N64, Cards Against Humanity), and much more. English is our default language, and our Swiss colleagues will happily provide you with snackable Swiss-German lessons. Our office space lies within easy walking distance of central Zurich, Europe’s wealthiest, most sustainable and second most liveable city in the world.

Your opportunity
We offer you modern terms of employment and an interesting and multifaceted area of responsibility in an exciting, dynamic environment. Have we sparked your interest? Then please apply using our job application portal. Alpiq stands for equal employment opportunities. Designations of persons and functions apply to all sexes. Applicants from recruitment agencies can only be considered upon prior arrangement by telephone.

About Alpiq
Alpiq Holding Ltd is a Swiss energy company operating throughout Europe. Its activities include the generation and supply of electricity, energy trading and energy management. Alpiq Digital AG is a subsidiary of Alpiq Holding Ltd. and develops digital solutions and new service models in the energy industry.



HR Recruiting Team
Tel.:  +41 62 286 72 50